Reimagine Nature: SLC Public Lands Master Plan

This comprehensive visual identity and engagement strategy for the Public Lands planning process in Salt Lake City was an important investment in community engagement from the City. I developed the visual identity, web layout, and a selection of the engagement materials. The goal was to create a dynamic campaign that reached beyond the traditional public planning process to engage residents who would typically not participate.

This visual identity package included a variety of logo marks, colors, typography, icons and typographic treatments for the individual departments that make up Public Lands.